ROGER STONE

Author's posts

Target – and don’t be shy

September’s meeting of Mayfield Business Forum centred around an interesting discussion on advertising with examples of what had worked and had not. For me, two important points came out of the discussion. Firstly, target your users: the best success stories came from those had been able to identify precisely who their prospective customers were and …

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Four Winds at 40 Continues to Innovate

Congratulations to Vicky Streeter who is celebrating 40 years of “Four Winds”, the shop originally opened by her mother. In her impressive tradition of continually innovating, she is just opening a Facebook shop as well. Here is what Vicky writes about “Four Winds”: FOUR WINDS shop is a treasure trove full of fabulous fashion and …

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Introduction to e-commerce

Tom Blackden of Comtecs led a very interesting discussion on e-commerce at the MBF meeting held on 1st March 2011. He clarified the difference between just marketing your products and services on the web and actually taking orders for them online, then talked about the different setups for enabling customers to choose their items and …

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Next Generation Broadband

Mayfield may have been unsuccessful in BT’s “Race to Infinity” competition to find five exchanges to prioritise for installation of faster broadband, but there are other opportunities to make our needs known and find ways to improve internet connectivity as soon as possible. Faster internet connections would give Mayfield and surrounding areas the abillity to …

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Setting Realistic Objectives

The start of each year is a great time to set objectives (and many would say it is an essential time to do this). So the first MBF meeting of 2011 looked at how to set objectives and how to make them realistic. Chris Lilly had prepared a Setting Realistic Objectives – MBF meeting 04.01.11 …

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Training course feedback

A group of MBF members, who provide consultancy to companies on a paid basis, decided to organise training sessions for MBF members and other Mayfield companies. The aim was to provide advice that would help local businesses thrive and grow. It is not a money making venture – we prepare our slides for free and …

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Making the most of our time

Chart showing the 4 quadrants of time management

In the November 2010 meeting the main discussion topic was “Making the Most of our Time” with everyone sharing the problems they had in managing their time and providing tips for ways to improve. There were four main time management problems identified that we all experience lack of clear goals, which makes it difficult to …

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Venture Navigator

Venture Navigator is a new online service, funded by the government, to help start ups and small businesses. It provides three main services : Assessments of key aspects of business plans ; resources – business information targeted to help based on the results of the assessment ; and an online community where owners and entrepreneurs …

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Business Scam

Here is a report from a business in Crowborough on a scam that is affecting local businesses. It reminds us all to be aware of what information we provide to cold callers: “I thought that you might like to make members of the Local Business Network aware of a suspected telephone scam which has been …

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Second training course – 21st Century Sales & Marketing

Mayfield Business Forum is running the second of its business training courses on Thursday 25th November 2010 from 6pm to 7.30pm. It will be held in London House in Mayfield High Street, East Sussex. The courses are aimed at helping small businesses, sole traders and those working from home in and around Mayfield. They address …

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